| Contacts:
Leo Derkowski
Marketing Communications Connections, Inc.
Phone: 518-477-2575
Fax: 518-477-2576
leo@marcomcon.com |
Steve Morgan
Harding Energy, Inc.
Phone: 231-798-7033
Fax: 231-798-7044
smorgan@hardingenergy.com |
HARDING ENERGY INTRODUCES NEW,
MORE POWERFUL
QUEST® RECHARGEABLE BATTERIES
Quest® Platinum 1800 mAh NiMH Batteries
Provide More Power at a Lower Price
ORLANDO, FL — February 25, 2002 — The newest
generation of more sophisticated and functional digital
still cameras, especially those in the four megapixel
and above “prosumer” market segment, require more powerful,
more dependable and longer lasting batteries to deliver
top performance. Harding Energy meets this need with
its new Platinum line of Quest® rechargeable
nickel metal hydride (NiMH) AA batteries and charger
kits, announced at the Photo Marketing Association International
Trade Show held here today.
Quest® Platinum batteries provide 1800 milliamp
hours (mAh), 12.5% more power than its predecessor,
Quest® Gold batteries, with a suggested retail
price of $14.99 for a four-pack of AA Platinum batteries,
15% lower than the price for Quest® Gold
batteries. In addition, Harding Energy has increased
the power of its standard (green label) Quest®
rechargeable batteries from 1300 mAh to 1500 mAh and
has reduced the price of a four-pack of AA batteries
by 15%, to $9.99.
“To operate properly, today’s top of the line digital
cameras require batteries that deliver a minimum of
1600 mAh or more,” said Steve Morgan, director of marketing,
Harding Energy, Inc. “Our new Quest® Platinum
batteries exceed this requirement by a comfortable margin.
It’s common knowledge throughout the industry that the
biggest complaint about digital cameras is the fact
that they consume battery power at a rapid pace. Our
Platinum line is a direct response to a digital camera
owner’s need for longer lasting, more reliable power.
The fact that we can deliver a better battery at a lower
price is even more reason to buy Quest®.”
Quest® Platinum NiMH rechargeable AA batteries
will be available in March 2002 in packs of four at
a suggested retail price of $14.99. Quest®
Platinum batteries will also be available in a new charger
kit. (Please see related news release on the new
Q2 Plus fast charger and Quest® Platinum
battery kit.) The new, more powerful 1500 mAh Quest®
standard NiMH rechargeable AA batteries will also be
available in March 2002, with a suggested retail price
of $9.99.
The Q2 Plus Charger Kit suggested retail price is $49.96
and includes:
· Q2 Plus
high performance 1-3 hour AA & AAA charger
· Four Quest®
Platinum NiMH batteries
· 110V AC
power supply
· 12V Auto
Adapter
· Two Quest®
battery holders
The Standard Overnight Charger Kit suggested retail
price is $17.99 and includes:
· Overnight
charger
· 110V AC
power supply
· Four Quest®
standard NiMH AA batteries
Distribution
The primary distributor for Quest batteries in the
U.S. and Canada is Minolta Corporation, Ramsey, New
Jersey. For information on how to become a Quest battery
dealer, contact Steve Morgan, Harding Energy, 231-798-7033,
harding@novagate.com.
Harding Energy, Inc.
Harding Energy, Inc., headquartered in Norton Shores,
Michigan, is the only battery manufacturer in the world
exclusively dedicated to nickel metal hydride (NiMH)
technology, from cell assembly to custom battery pack
design and construction.
Harding Energy’s batteries are created from American
invented, patented and proven technology. They are
produced in a state-of-the-art facility in Michigan
by dedicated battery experts committed to quality and
excellence in manufacturing better energy solutions.
This modern facility includes a fully equipped quality
control department, where all materials and components
are rigorously tested before being released to production
and where finished products are inspected prior to shipment
Harding Energy is a true single source supplier, offering
a full range of batteries and packaging. The company
controls all aspects of cell manufacturing, battery
assembly and packaging, resulting in substantial cost
savings and faster turnaround time. The Harding
Service Program offers specialized cell design,
customized chemistry, charging methods, just-in-time
delivery and much more.
Please visit the Harding Energy
web site at www.hardingenergy.com.
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